بنك الاستيراد و التصدير الافريقى يعلن عن وظايف خالية و التقديم من الموقع الرسمى

Manager, Brand Management and Public Relations (Communications & External relations)
Duties and Responsibilities:
Support the development and implementation of the Bank’s communications strategy and plan, ensuring integration with the Bank’s Strategic Plan and Annual Business Plans. As part of this process, the job holder gives particular focus to the digital strategy, combining social media engagement with on and offline promotion of the Bank’s activities and achievements;
Translate brand strategies into brand plans, brand positioning and go-to-market strategies;
Develop brand standards and usage guidelines, including supervising brand content and managing access to brand assets;
Conceptualize strategic initiatives and implement details of campaign, ensuring integration with brand consistency;
Execute strategies with cross-functional teams, working closely with relevant Bank departments on product marketing materials as they relate to branding to align around the Bank’s brand direction, choices and tactics;
Manage external marketing partners such as advertising agencies, digital marketing firms and production companies;
Track client and market insights by reviewing metrics, such as transactions and market share, and by conducting consumer research, and analyze data to update brand portfolio;
Write reports, specifications and creative briefs;
Measure and report performance of campaigns and assess against goals;
Anticipate bottlenecks

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